Customer Experience Platform for Omnichannel Experience
An experience, cloud, and data engineering project for a global fintech leader to build a consolidated experience platform across geographies and businesses with a consistent brand experience.
Objectives
- Consistent brand experience for all businesses across the web and mobile apps.
- Global platform with scalability, security, and flexibility for faster onboarding.
- Flexibility to manage local content by respective geographies and businesses.
- Consolidating various websites, portals, apps onto a single platform for cost savings.
Challenges
- Inconsistent brand experience across hundreds of websites, portals, and apps.
- Multitude of technologies leading to high maintainability.
- Higher time-to-market for adding new and relevant business features.
- Higher cost of ownership due to multiple applications across geographies and businesses.
Challenges
- Inconsistent brand experience across hundreds of websites, portals, and apps.
- Multitude of technologies leading to high maintainability.
- Higher time-to-market for adding new and relevant business features.
- Higher cost of ownership due to multiple applications across geographies and businesses.
Solution
Architect, design, and build a global customer experience platform that can be leveraged by internal technology and business teams along with the partners across the globe.
Scaled Agile Framework (SAFe) for execution with platform POD teams focused on core experience platform and implementation POD teams for multiple initiatives.
Implementation of 200+ digital solutions on single experience platform with websites, portals, business apps, mobile apps, campaigns, micro-sites, banking integrations, et al.
100% automated DevSecOps-driven execution model on Pivotal Cloud Foundry.
Technology
Adobe Experience Cloud with Adobe Experience Manager and Adobe Analytics
Microservices, Java Spring Boot, HTML5, CSS3, AngularJS
Pivotal Cloud Foundry to support hybrid cloud platform
Outcome
30+% cost savings for building new websites, portals, and apps.
25% faster time-to-market for new features.
255% improvement in website conversion rate.
150+ reusable solution components.