This comprehensive migration strategy orchestrated by Agivant addressed immediate challenges and positioned the client for sustained growth by optimizing payment processes and fortifying against potential fraud risks
Strategic Migration to CyberSource
Objectives
- Leading global D2C player with 25+ brands and omnichannel presence; 30+ websites, 4 telemarketing partners, call centers, and drop-shipper partners
- 5+ million transactions monthly across credit / debit cards, Paypal, ApplePay, GooglePay, multiple BNPL platforms etc.
- Need for the Payment Gateway to support all transaction types including new orders, continuity (recurring payments), multiple installments, refunds and chargebacks etc.
- Tokenization and fraud rule engine driven transcation processing structure.
Challenges
- Escalating Payment Rejection Rates and Customer Churn: Surge in payment rejections across 25+ brands causing loss in revenue and hampering overall customer experience and increasing customer churn
- False Positives due to improper Fraud Rule Engine: Existing system’s rigid Fraud Rule Engine triggering false positives in potential fraud transactions – directly impacting 30+ websites, 4 Telemarketing Partners, 5 Call Centers, and 5 Drop Shipper Partners globally
- Blind Spots: The absence of key insights into the root causes of transaction declines significantly hampered effective problem resolution on time
Solutions
Agivant, as the client’s preferred consulting and technology partner orchestrated end-to-end solutioning, planning, and implementation of the seamless migration to CyberSource:
End-to-End Program Ownership: Assumed complete responsibility for the migration process
Token Migration: Facilitated secure export and import of 2.5+ million tokens, ensuring data integrity and security
100% Automated Validation
Processes: Rigorous validation of order intake, continuity processes, installment scenarios, and refund processes across all digital channels
Proactive Fraud Mitigation:
Conducted thousands of simulated payment transactions to optimize CyberSource Decision Manager and minimize false positives
PCI Certification: PCI certification process, enabled account updater functionalities
Plugin Implementation: Configured new WooCommerce CyberSource plugin, streamlining payment transactions
Outcome
Partner Evaluation and Selection: Enabled clients to select CyberSource based on key decision parameters like performance, security, flexibility, and customer responsiveness
End-to-End Accountability: From payment processor evaluation to seamless integration, Agivant ensured a holistic approach with complete accountability
Operational Efficiency: Implemented CyberSource woo plugin and API integration for effective tokenization, ensuring smooth and secure migration
Scalable & Reusable: scripts for Token Migrations from any other payment processor to CyberSource
Future-Proof Migration: Developed scalable and reusable scripts to migrate tokenization from any payment processor to CyberSource
Agivant's Cybersource Playbook
Secure Transactions: Built a robust token management system for all transactions (new, recurring, instalments, refunds), boosting security and streamlining payment flows.
Optimized Fraud Detection: Using synthetic data in CyberSource Decision Manager, Agivant fine-tuned fraud detection rules, significantly improving payment acceptance rates.
Seamless Migration through Automation:
- End to End automation to identify Payment Keys for legacy payment gateway and replace with CyberSource keys.
- Leveraged BDD driven test automation framework to rigourously validate pre and post migration functionalities across payment scenarios and channels (new orders, recurring payments, refunds)
