End to End Application Development
A project to build an eStore for a global leader in digital entertainment technology solutions that powers media creation, distribution, discovery, and consumption at home or on the go.
Objectives
- An elastic platform for eStore to enable customers to expand in different geographies with minimal efforts.
- Reduce time to market for new retailer and device on-boarding, enable faster launches to new markets, and create quick response new payment methods.
- Lower total cost of operations by fixing inefficiency of managing three separate platforms.
- A scalable platform to support growth of multiple devices.
Challenges
- Current platform took too long to setup a new store or launch new products.
- Manual processes and operations in several critical backend activities.
Challenges
- Current platform took too long to setup a new store or launch new products.
- Manual processes and operations in several critical backend activities.
Solution
An Elastic Path-based white-label platform to provide various ecommerce related features through APIs.
A robust, multi-device system to allow for multiple customer stores/catalogs and independently managed storefronts.
Marketing tools to support product bundles, purchase options, promotions, and content merchandising capabilities.
Separation of content and asset management systems from ecommerce functions.
Payment gateway integration and rule-ule driven fraud detection engine.
Technology
Java, Spring, DWR, Drools, Apache Solr, Groovy, Elastic Path, Oracle, TeamCity
Jira, Confluence
Outcome
Delivered 1000+
store points in 15
weeks.
store points in 15
weeks.
Highly scalable
200,000+ SKUs.
200,000+ SKUs.
Product pricing refresh
on store improved from
days to minutes.
on store improved from
days to minutes.
65% platform
extension.
extension.
250+ talent
trained in-house.
trained in-house.
95% test pass
every sprint.
every sprint.